Why you need a weekly blog to remain relevant with your online presence.

Although blogging might sound overwhelming, it’s not. You are an expert in your field, you’re a professional at training students or advising clients and you have a great deal of industry knowledge you can share.

Consider writing blogs on the following topics:

• Training and success tips

• Happenings at your studio (events, workshops, teacher trainings, etc.)

• Student or Patient spotlights and success stories

• Staff introductions

• History and insights into your field of practice

• Current promotions

Blogging is beneficial for both your website and social media accounts. A frequently updated blog provides your site with fresh content, which Google loves. Blogs also serve as great content to share on your social media pages.

When you post a new blog, make sure to:

• Link to other pages on your website (this is great for SEO, but limit the number of links to two or three per post).

• Add social sharing buttons to your posts to help your content get discovered.

• Include an inquiry form on every post to convert prospective students.