Tik Tok no longer just for surviving through quarantine

Tik Tok has taken the world by storm in large part thanks to covid and people craving content, especially, non-committal, digestible pieces. Many colleagues in the digtial marketing world like myself have been chomping at the bit to implement this platform for our customers and its happening slowly but surely.

For starters, you can now for the first time, include a link in your profile which is a huge step in re-directing traffic back to your website......it may seem small but it has big ripple effects that are showing signs of Tik Tok turning to becoming pro business.

Image provided by teepublic.com

In my deep dive into the more recent updates of tik tok, I came across this wonderful article from our friends at later.com written by Jessica Worb

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How to Add a Link to Your TikTok Bio (+ Why Your Brand Needs It!)

Jessica Worb

@jessicaworb July 24, 2020

The TikTok link in bio rollout is on its way — and it’s going to be a game-changer for brands and businesses on the app!

TikTok users will be able to take advantage of the prime real estate on their TikTok profile to direct their followers outside of the app.

We’re jumping into all the benefits, details, and everything you need to know about how to get a clickable link in your TikTok bio:

READ THE FULL ARTILE HERE